2.plass i Young Shits (YS) Awards

 

August 2019 Brief

​

Darkness gets a bad rep. Kids are afraid of it. So let's create a way to help kids people overcome their fear of the dark. This could be anything, an app, activation, social, TV show idea, a game, whatever works. And if it helps adults too, even better. Because a friend I know needs it. No, not me, a FRIEND

​

Bakgrunn: 

“We aren’t afraid so much of the dark as we are afraid of what is in the dark we can’t see” - Alicia H. Clark, Psy.D

​

Med andre ord: vi skremmer oss selv, unødvendig, ved se for oss ting som lusker i mørket, når det egentlig ikke er noe der. 

​

Innsikt: 

Skremmende filmer gir mørket et dårlig rykte.
Så hvordan kan vi gjøre de skumle filmene – mindre skumle?

​

Løsning: 

Se video

​

AD: Fanny Skaug

Tekst: Calle Bjørnquist