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2.plass i Young Shits (YS) Awards
August 2019 Brief
Darkness gets a bad rep. Kids are afraid of it. So let's create a way to help kids people overcome their fear of the dark. This could be anything, an app, activation, social, TV show idea, a game, whatever works. And if it helps adults too, even better. Because a friend I know needs it. No, not me, a FRIEND
Bakgrunn:
“We aren’t afraid so much of the dark as we are afraid of what is in the dark we can’t see” - Alicia H. Clark, Psy.D
Med andre ord: vi skremmer oss selv, unødvendig, ved se for oss ting som lusker i mørket, når det egentlig ikke er noe der.
Innsikt:
Skremmende filmer gir mørket et dårlig rykte.
Så hvordan kan vi gjøre de skumle filmene – mindre skumle?
Løsning:
AD: Fanny Skaug
Tekst: Calle Bjørnquist
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